To the delight and terror of horror fans everywhere we brought back Jack the Clown to host Halloween Horror Nights' 25th year. Here's how we let them know.
Universal's GradBash is a right-of-passage for high school seniors. But with everything else going on senior year, students were dropping off between sign-up in the fall and event in the spring. To help remind our future leaders #Senioridethis was born and spread through social media, posters, homeroom announcements, and class assemblies.
The ultimate fan event for Potter aficionados. Where else can guests get sorted by the sorting hat, learn proper wand technique, and meet the films' creators and stars?
Our pitch went like this: Let's strap some mistletoe to a Minion's head and sneak up on park guests, in 90 degree weather. Let the holiday cheer begin.
Designed for three consecutive pages in UK travel magazines. Universal offers spine-tingling thrills, hilarious family fun, and unforgettable epic moments. God save the Queen!
Corporate meetings can be truly epic at Universal. But the challenge is letting meeting planners know that we can also deliver the high-touch service and planning they receive from other top-tier hospitality brands. This was our solution.
Every year Universal Orlando hosts over a thousand corporate meeting and events – from sales meetings to product launches to massive two-park buyouts. Universal is the perfect backdrop to inspire a team.
Winning the award for #1 Theme Park in the World by TripAdvisor travelers. Sounds like a reason to celebrate... and make a new full-page print ad.
These videos showcase how The Wizarding World of Harry Potter is an awesome place to host an inspiring corporate event.
The Brief: Our in-market sales team wanted an interactive display for some of the busiest local hotels. They wanted to get the attention of tourists who are likely in town to visit our competitors.
A simple ad for the classic Greenwich Village studio.
Halloween Horror Nights features heavy hitters like The Walking Dead, The Purge, Insidious, Aliens vs Predators and more. But before the big reveals happen this video helped build the hype by showcasing the fan experience.
Every September, Universal hosts a big, two-day Christian rock concert. Hey church kids need to have fun too.
The Destination Video is Universal's primary video that showcases the entire resort. It's used throughout the resort and across marketing channels. This version made a huge step forward in developing our brand attitude, voice & tone. Bye bye long cuts and swirling theme park music.
Universal's on-site resort hotels are spectacular. This ad series introduces them to travel agents.