Volcano Bay is an entirely new water park concept where world class rides meet resort like luxury. We began this campaign to start promoting Volcano Bay over a year before completion. We partnered with The Mill to create a world that meshes real life with 3D visualization. As the creative lead on Volcano Bay, I've provided direction at every stage of the project, from the original storyboards and treatments to the final executions.
Universal loves Travel Agents. We created this campaign to create awareness about our new training program. Best shoot ever. Spider-Man actually hung upside down in perfect form for several minutes while we got the shot. And Homer brought plenty of doh's.
Halloween Horror Nights is Universal's longest running and most successful marque event. Here are a few of my favorite pieces from the events campaigns.
GradBash is a right-of-passage for high school seniors. But with everything else going on senior year, students were dropping off. We needed to create interest throughout the year so students would plan and save for the event. Senioridethis spread through local high schools, the event was a huge success, and several students learned to read.
We've elevated just about every aspect of the Universal Orlando Brand. We've updated our logo, redefined our voice, enhanced our art direction and developed an all new graphic system.
The ultimate fan event for Potter aficionados. Where else can guests get sorted by the sorting hat, learn proper wand technique, and meet the films' creators and stars?
Almost every night when the park closes to guests, Universal hosts corporate meetings and special events.
Our pitch went like this: Let's strap some mistletoe to a Minion's head and sneak up on park guests, in 90 degree weather. Let the holiday cheer begin.