VOLCANO BAY ON-SITE CAMPAIGN
Our brief was simple–make it impossible for any of our on-site guests to miss Universal’s new park Volcano Bay. We created interactive touch displays unique to each on-site hotel. We provided dynamic videos for each attraction. We told the story of the fabled Waturi people who discovered Volcano Bay. We even surpassed every benchmark for engagement, delighted guests, and won a few awards.
Art Direction, Experience Design, Animation Design